In the context of technological growth that Argentina is living, it was necessary to study as part of my thesis the behaviour of the Argentinian SMES, contrary to the big firms turned to innovation, without the same perception of advantages as Internet can give them tools as.

That's how , with the help of Cisco and of Telef nica Argentina, decided to measure the usage which make the Argentinian SMES of Internet. Appeared in the Argentinian press the day before yesterday, this study reveals very significant figures on the development of the Argentinian market.

Especially, although they are every year more and more to have recourse to the web for their communication, the results of study bring back that near third one (29 %) Argentinian firms do not assess the influence of Internet to gather new clients. A percentage certainly high, but compensated however by frank one 33 % which consider on the other hand that Internet allows to improve clients' illegal securement strongly.

At the same time as it, another point of study reveals that Internet is first of all for firms a new means of communication: 12 % Argentinian SMES declare to have replaced completely them means of communications with the Web, while 41 % use it as a very efficient alternative without leaving therefore completely their current means, of which distribution of pamphlets (the exits of underground are notably very appraised), and telephone canvassing (preferably late in the evening).

But especially, seven firms of ten use Internet for a simple institutional communication, introducing their activities and their products, without envisaging catch of orders and online sale, having respectively adopted in 26 % and 6 %.

Even worse, the frequency of update of sites shows 2 months in 65 % cases, while the pertinence of information is a fundamental point for 80 % internauts.

The position on this point of the manager of RGX, Diego Frediani, is firm:

SMES use Internet as they would use any tool of continuation Service. For example, how long do we dedicate Excel to our spreadsheets? 10-15 %? There happens something similar with the tool today that am Internet.

We are so in a context where the Argentinian firms have to receive multi-usage Internet as a tool, and pass of an use embryonic and focalized on institutional communication in a conception of Internet as true deck of business, understanding the sectors of management, of administration, relations with suppliers and clients, of communication, marketing and sales. A way to reduce costs while augmenting sales and to improve its profitability so.

A rapidly developing context, which constitutes a nice opportunity for a service firm offering benefits Web

Key words :Communication, Internet, Marketing, tool, SMES

This newsletter was published on Wednesday, November 28th, 2007 15:16 and is classified in Internet, Marketing You can follow answers to this newsletter with the thread RSS 2.0. You can answer, or make a rear-view mirror-link since your site.