I learnt him during my experience in Buenos Aires, and I could appreciate advantages: the subcontract Web abroad, notably in countries in the not much promoted currencies, is a true godsend for the sub-caterer who divides his costs significantly of externalisation and maximises his margin so, as for the subcontractor who can take the liberty of maximising his margin also in comparison with plans developed on local plan.

But my current situation puts me today in compared case. That where, in place and place to canvass to French clients, I turn to foreign contractors, with the disadvantages which it includes. I therefore found interesting, after these some days of silence intended to delay a little of order in contents of the blog, idea of to compare both situations.

A thing is sure, the subcontract abroad stays for SMES used a true taboo, sign of a confidence extremely limited to difficulties linked to the logistics and to the management of plan.

And yet we attend a d mat rialisation of information today, which gives in the case of an activity in the field of the Web two major advantages, moving fright aside in a notable way linked to the organisation of plan:

• That it is about a contract, about a model or about a payment, information is digitized and transmitted instantly, treating with disdain of oceans and hilly chains, reducing so to zero the costs of transport;
• Mails and instantaneous freight forwarding are supplementary tools, which allow, with an adequate organisation, to reduce the impact of time differences, as well as, due to the persistence of information in the screen, that of different languages practiced from a country to the other one.

Once reassured on these points, it is easy to think that a French prospective buyer will be allowed to persuade according to a marketing argumentation of the most classical, for which offered financial benefits remain a key factor of major success, at the risk of seeing the client preferring another country to subcontract its plan there.

But situation is more complex in reality. Because if the apprehension of the clients is guessed, it is difficult to judge his perception of accomplished works, which exceeds the linguistic, logistical or temporal simple problem.

Of subject of supposed remains then to treat incompetence of a foreign contractor. In the case of an Internet site, it is especially domains of graphic creation and of development that it will be, of domains where creativity and introspection occupy an important place. It is therefore apparently about a cultural problem, no more and no less, which will be translated by a judgement of the job accomplished on different bases of knowledge and of reflexion.

It is in it that intercultural management holds all its importance. And if the domain of industry attains some maturity in the field, with processes of production norm s so as to avoid gaps between discounted results and got results, it is well because "intuitive" management  gave its place up in an adequate strategical management, aiming at formalizing processes and at choosing a particular positioning. A mode of functioning on which it is necessary to draw inspiration to avoid any disappointment on both sides

This newsletter was published on Wednesday, April 23rd, 2008 1:33 and is classified in Internet, Memories, Strategy You can follow answers to this newsletter with the thread RSS 2.0. You can answer, or make a rear-view mirror-link since your site.