A simple research on Google is enough for understanding that phenomenon Discorikar is a true success: these are not less than 25700 results listed today by the engine on requ est " discorikar   , while the video of the pop video counts this day, any including sites of broadcasting, more than 100 000 views, what makes the seventh video most looked of the week on the web. Even the video presentation of Archos 9 lets catch a glimpse of the blonde wig of our FRIEND JMBITCH!

Then how JMBITCH alias Jean-Mark has you him achieved to construct on the web so marked, such a quick popularity? Return on the history of a buzz which I want myself thinking that I a bit participated

It is on the occasion of a dinner-debate organised yesterday evening by Mr Alfred Mauro, possessing the Don Corleone in Marseilles, that JMBITCH came back, between two tours of Ricard, on history and keys of the rising success (cf. video below).

Left a simple frenzy with his friends, Discorikar plan took form little by little thanks to the legendary obstinacy of JMBITCH. A refrain, then verses, some improvements, then a recording in studio thanks to knowledge JMBITCH passes then to the development of the scenario of its pop video, then to shooting, and to assemblage. Parody is all set, remains to throw it on Internet. But no way to make a fiasco. Jijo contacts then his working colleagues, working in the field of the webmarketing, to cause strategy to use.

The first stage consisted in accomplishing and in broadcasting a short trailer, to test on one hand receptivity of the internauts, but also potential of viralit of different distribution channels. And bet seems to be achieved:

• On one hand press releases carry their fruit by broadcasting video widely to the influential blogueurs, who is interested in subject so as to repeat it in their sauce, even imagine to be the first to hear it the D-day;
• On the other hand the internauts are literally enticed: these some seconds of video are worth in JMBITCH a first interview on the webradio EnjoyStation, but also and especially encouragement of the producers of the original song, interpreted by Discobitch!

From now on, JMBITCH is capable of knowing where to knock, and with which force. And he does not lose it, by using notably large-scale social networks such Facebook, on which he joins various communities which he puts in contribution regularly to maintain the curiosity of the internauts, but also to make what some people call bombastically of SEO 2.0, to be able to optimise its visibility thanks to the tools of the participative web.

And result did not keep people waiting: put online on June 10th, at midday less quarter (the hour of Ricard), as announced, the  parody of the summer  did not hesitate to spread large-scale. It was found from the day of its broadcasting on One of Provence, from the following day on all blogs relay of buzz and other federal sites such and driver De Buzz). Two days later, the pop video passed to Zap Net on the chain LCI. And on Sunday, France Blue should broadcast nationally a new interview of the young person of Marseilles.

You understood him, JMBITCH does not know any more too much where to clink glasses of the glass recently: the marketing buzz consumes of time and requires that cadenza is kept. But no miracle recipe: the buzz works only if the target adheres to the concept which is tried to broadcast it and, JMBITCH understood well him. Only Ricard finally tries moderately parody, thinking that it gives a degrading picture of mark and of usage which is made. But useless to veil the face, they suspect although Ricard, sponsor of the majority of the student parties of Euromed Marseilles, appreciates young yellow her customers!

And JMBITCH nevertheless? He does not take exception to it, and keeps this good jolly mind which characterises him so much. He finds necessary resources even in spite of his short nights to tell accomplished course humbly untill today on the blog of adventure JMBITCH And do not forget, the alcohol is to consume gently, even if excess is much nicer!

PS: thank you for the dedication (5 26), JM!

This newsletter was published on Wednesday, June 17th, 2009 19:45 and is classified in Internet, Media, Strategy You can follow answers to this newsletter with the thread RSS 2.0. You can answer, or make a rear-view mirror-link since your site.